SERVICENOW, INC.

International and currency · International operations and emerging markets

We may not successfully increase our penetration of international markets or manage risks associated with foreign markets.

Market and investment · Market volatility and economic cycles

Our industry and business may be harmed by global economic conditions. We operate globally and as a result, our business, revenues and profitability are impacted by global macroeconomic and political conditions including inflation, interest rates, economic downturns, recession, and geopolitical destabilization.

International and currency · Foreign exchange and currency exposure

We may be harmed by foreign currency exchange rate fluctuations. We conduct significant transactions, including revenue transactions and intercompany transactions, in currencies other than the U.S. Dollar.

Innovation and product development · Product development and randd investment risks

A failure to innovate and adapt how we offer our products in response to rapidly evolving technological changes and in the midst of an intensely competitive market may harm our competitive position and business prospects.

Strategic execution · Merger acquisition and divestiture risks

As we acquire or invest in companies and technologies, we may not realize the expected business or financial benefits and the acquisitions and investments may divert our management's attention and result in additional shareholder dilution or costs.

Strategic execution · Merger acquisition and divestiture risks

As we acquire or invest in companies and technologies, we may not realize the expected business or financial benefits and the acquisitions and investments may divert our management's attention and result in additional shareholder dilution or costs.

Customer and revenue · Customer retention and subscription renewal

Because we generally recognize revenues from our subscription service over the subscription term, a decrease in new subscriptions or renewals may not be immediately reflected in our operating results. A significant portion of the revenues we report in each period are derived from the recognition of deferred revenues.

Innovation and product development · Intellectual property protection and infringement

We may not be able to protect or enforce our intellectual property rights. Our success depends significantly on our ability to protect our proprietary technology and our brand under patent, copyright, trademark, trade secret and other IP protections.

Supply chain and procurement · Supplier operation and dependance

We rely on our network of partners for an increasing portion of our revenues, and if these partners fail to perform, our business may be harmed.

Project and contract management · Project execution and delivery risks

Our customer deals are becoming more complex, which tend to involve longer, more expensive sales cycles, increased pricing pressure, and implementation and configuration challenges.

Human capital and workforce · Talent acquisition and retention

We may lose key members of our management team or qualified employees or may not be able to attract and retain employees we need.

Project and contract management · Government contract dependency

Doing business with the public sector and heavily-regulated entities subjects us to risks related to government procurement processes, regulations and contracting requirements.

Core operations · Operational disruption and business continuity

Disruptions or defects in our services could damage our customers' businesses, subject us to substantial liability and harm our business. Our business depends on our platform to be available without disruption. From time to time, we have experienced and expect to continue to experience defects, disruptions, outages and other performance and quality problems.

Human capital and workforce · Key personnel dependence and succession

We may lose key members of our management team or qualified employees or may not be able to attract and retain employees we need. There is increasingly intense competition for talent in the technology industry. Our success depends substantially upon the continued services of our management team.

Industry regulation · Regulatory compliance and changes

If we fail to comply with applicable anti-corruption and anti-bribery laws, export control laws, economic and trade sanctions laws, or other global trade laws, we could be subject to penalties and civil and/or criminal sanctions and our business could be materially adversely affected.

Data and privacy · Data protection and privacy laws

Laws, regulations and customer expectations regarding the use, storage and movement of data may restrict our ability to continue to optimize our platform.

Tax and financial reporting · Tax compliance and changes in tax law

Changes in our effective tax rate or disallowance of our tax positions may adversely affect our business. We are subject to income taxes in the U.S. and various foreign jurisdictions. The ultimate tax outcome may differ from the amounts recorded in our consolidated financial statements.

Cybersecurity and data protection · Data breaches and cyber attacks

Actual or perceived cybersecurity events experienced by us or our third-party service providers may create the perception that our platform is not secure, and we may lose customers or incur significant liabilities.

Digital transformation and innovation · Artificial intelligence and automation

Incorporating AI technology into our offerings may result in operational, legal, regulatory, ethical and other challenges.

Cybersecurity and data protection · Third party data security and vendors

Actual or perceived cybersecurity events experienced by us or our third-party service providers may create the perception that our platform is not secure, and we may lose customers or incur significant liabilities. Our growing business operations increase our exposure to cyberattacks by a range of actors, who have used and will continue to use assorted tactics, techniques, and procedures.